Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. (Record no. 18931)

MARC details
000 -LEADER
fixed length control field 00937nam a2200229Ia 4500
005 - DATE & TIME
control field 20240829155420.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9781138807884
Price 54.99
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.84
Book Number ALO-17
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alon, Ilan.
245 #0 - TITLE STATEMENT
Title Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge/Taylor & Francis Group,
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Pages xxvi, 699 pages : illustrations, maps ; 26 cm
500 ## - GENERAL NOTE
General note Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.
650 ## - Subject
Subject Export marketing- Management. ; International marketing.
700 ## - Added Entry Personal Name
Relationship Jaffe, Eugene D.
700 ## - Added Entry Personal Name
Added Entry Personal Name Prange, Christiane
700 ## - Added Entry Personal Name
Added Entry Personal Name Vianelli, Donata
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/03/2017 54.99   658.84 ALO-17 10414 24/07/2023 Books 24/07/2023