Social marketing / edited by R. Craig Lefebvre.
Lefebvre, R. Craig, ed.
Social marketing / edited by R. Craig Lefebvre. - Sage 2013 - 6 volumes :illustrations (black and white), maps (black and white) ;25 cm. - The SAGE library in marketing .
Includes bibliographical references. Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
9781446253113 945
Social marketing.
658.872 / LEF-13
Social marketing / edited by R. Craig Lefebvre. - Sage 2013 - 6 volumes :illustrations (black and white), maps (black and white) ;25 cm. - The SAGE library in marketing .
Includes bibliographical references. Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.
9781446253113 945
Social marketing.
658.872 / LEF-13