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Social marketing / edited by R. Craig Lefebvre.

By: Material type: TextTextSeries: The SAGE library in marketingPublication details: Sage 2013Description: 6 volumes :illustrations (black and white), maps (black and white) ;25 cmISBN:
  • 9781446253113
Subject(s): DDC classification:
  • 658.872 LEF-13
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 658.872 LEF-13 (Browse shelf(Opens below)) Not for loan 10186
Books Books Indian Institute of Management Raipur Reference 658.872 LEF-13 (Browse shelf(Opens below)) Not for loan 10187
Books Books Indian Institute of Management Raipur Reference 658.872 LEF-13 (Browse shelf(Opens below)) Not for loan 10188
Books Books Indian Institute of Management Raipur Reference 658.872 LEF-13 (Browse shelf(Opens below)) Not for loan 10189
Books Books Indian Institute of Management Raipur Reference 658.872 LEF-13 (Browse shelf(Opens below)) Not for loan 10190
Books Books Indian Institute of Management Raipur Reference 658.872 LEF-13 (Browse shelf(Opens below)) Not for loan 10191

Includes bibliographical references.

Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.

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