Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche.
Paugam, Luc.
Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche. - New York : Routledge, Taylor & Francis Group, 2016. - xix, 184 pages : illustrations ; 23 cm. - Routledge studies in accounting ; 18 .
Includes bibliographical references and index.
9781138933828 110
Brand Valuation.
Brand name products--Valuation.
Intangible property--Valuation.
Brand loyalty. Branding (Marketing)
658.827 / PAU-16
Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche. - New York : Routledge, Taylor & Francis Group, 2016. - xix, 184 pages : illustrations ; 23 cm. - Routledge studies in accounting ; 18 .
Includes bibliographical references and index.
9781138933828 110
Brand Valuation.
Brand name products--Valuation.
Intangible property--Valuation.
Brand loyalty. Branding (Marketing)
658.827 / PAU-16