Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche. (Record no. 19456)

MARC details
000 -LEADER
fixed length control field 00834nam a2200241Ia 4500
005 - DATE & TIME
control field 20240929102728.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781138933828
Price 110
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number PAU-16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paugam, Luc.
245 #0 - TITLE STATEMENT
Title Brand valuation / Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge, Taylor & Francis Group,
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Pages xix, 184 pages : illustrations ; 23 cm.
440 ## - Series Statement
Series Title Routledge studies in accounting ; 18
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - Subject
Subject Brand Valuation.
650 ## - Subject
Subject Brand name products--Valuation.
650 ## - Subject
Subject Intangible property--Valuation.
650 ## - Subject
Subject Brand loyalty. Branding (Marketing)
700 ## - Added Entry Personal Name
Added Entry Personal Name Luc Paugam...[et al.]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 21/09/2017 110.00   658.827 PAU-16 10481 24/07/2023 Books 24/07/2023