Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew.
Andrews, Tim G.
Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. - London ; New York : Routledge, Taylor & Francis Group, 2017
Includes bibliographical references (pages 207-213) and index.
9780415549844 34.99
Brand name products--Management.
Marketing--Asia.
Branding (Marketing)--Asia
658.827095 / AND-17
Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. - London ; New York : Routledge, Taylor & Francis Group, 2017
Includes bibliographical references (pages 207-213) and index.
9780415549844 34.99
Brand name products--Management.
Marketing--Asia.
Branding (Marketing)--Asia
658.827095 / AND-17