Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. (Record no. 19459)

MARC details
000 -LEADER
fixed length control field 00709nam a2200205Ia 4500
005 - DATE & TIME
control field 20240929103225.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9780415549844
Price 34.99
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827095
Book Number AND-17
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Andrews, Tim G.
245 #0 - TITLE STATEMENT
Title Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ; New York :
Name of publisher, distributor, etc Routledge, Taylor & Francis Group,
Date of publication, distribution, etc 2017
500 ## - GENERAL NOTE
General note Includes bibliographical references (pages 207-213) and index.
650 ## - Subject
Subject Brand name products--Management.
650 ## - Subject
Subject Marketing--Asia.
650 ## - Subject
Subject Branding (Marketing)--Asia
700 ## - Added Entry Personal Name
Added Entry Personal Name Tim G. Andrews and Wilson Chew
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 21/09/2017 34.99   658.827095 AND-17 10484 24/07/2023 Books 24/07/2023