Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
Minsky, Laurence
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. - 1st Edition. - New York : Kogan Page Ltd, 2017. - xvii, 211 pages ; 24 cm
Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
9780749478575 19.99
Advertising-Brand name products.
Branding (Marketing).
Music in advertising.
658.827 / MIN-17
Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. - 1st Edition. - New York : Kogan Page Ltd, 2017. - xvii, 211 pages ; 24 cm
Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
9780749478575 19.99
Advertising-Brand name products.
Branding (Marketing).
Music in advertising.
658.827 / MIN-17