Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey. (Record no. 19714)

MARC details
000 -LEADER
fixed length control field 01149nam a2200229Ia 4500
005 - DATE & TIME
control field 20250605170829.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9780749478575
Price 19.99
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number MIN-17
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Minsky, Laurence
245 #0 - TITLE STATEMENT
Title Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.
250 ## - EDITION STATEMENT
Edition statement 1st Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York : Kogan Page Ltd, 2017.
300 ## - PHYSICAL DESCRIPTION
Pages xvii, 211 pages ; 24 cm
500 ## - GENERAL NOTE
General note Contents<br/>Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.
650 ## - Subject
Subject Advertising-Brand name products.
650 ## - Subject
Subject Branding (Marketing).
650 ## - Subject
Subject Music in advertising.
700 ## - Added Entry Personal Name
Added Entry Personal Name Fahey, Colleen
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 22/01/2018 19.99   658.827 MIN-17 10869 24/07/2023 Books 24/07/2023