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Global brand strategy: world-wise marketing in the age of br

Steenkamp, Jan-Benedict

Global brand strategy: world-wise marketing in the age of br - London 2017

ISBN: 9781349949939 27.99

Subjects--Topical Terms:
Brand Management.
Brand name products -- Planning.
Branding (Marketing).

Dewey Class. No.: 658.827 / STE-17

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