Global brand strategy: world-wise marketing in the age of br (Record no. 20112)

MARC details
000 -LEADER
fixed length control field 00515nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9781349949939
Price 27.99
040 ## - CATALOGING SOURCE
-- 20467
Original cataloging agency Indian Institute of Management Raipur
041 ## - Language
-- English
082 ## - DDC NUMBER
Classification number 658.827
Book Number STE-17
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Steenkamp, Jan-Benedict
245 #0 - TITLE STATEMENT
Title Global brand strategy: world-wise marketing in the age of br
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Date of publication, distribution, etc 2017
650 ## - Subject
Subject Brand Management.
650 ## - Subject
Subject Brand name products -- Planning.
650 ## - Subject
Subject Branding (Marketing).
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
        Indian Institute of Management Raipur Indian Institute of Management Raipur 01/04/2018 27.99   658.827 STE-17 11164 24/07/2023 Books 24/07/2023