Brand management: an introduction through storytelling
Mogaji, Emmanuel
Brand management: an introduction through storytelling - Switzerland: Springer, 2021. - xxv, 266p. : pb
9783030661182
Brand Management.
Storytelling.
658.827 / MOG-21
Brand management: an introduction through storytelling - Switzerland: Springer, 2021. - xxv, 266p. : pb
9783030661182
Brand Management.
Storytelling.
658.827 / MOG-21