Brand management: an introduction through storytelling (Record no. 21780)

MARC details
000 -LEADER
fixed length control field 00460nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230724s9999||||xx |||||||||||||| ||und||
020 ## - ISBN
International Standard Book Number 9783030661182
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.827
Book Number MOG-21
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mogaji, Emmanuel
245 #0 - TITLE STATEMENT
Title Brand management: an introduction through storytelling
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Switzerland:
Name of publisher, distributor, etc Springer,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Pages xxv, 266p. :
Other Details pb
650 ## - Subject
Subject Brand Management.
650 ## - Subject
Subject Storytelling.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Vendor Name Discount Cost, normal purchase price Price Conversion rate Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Currency Koha item type Invoice No. & Date Price effective from Net Price After Discount
    Dewey Decimal Classification   Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur 10/03/2023 Overseas Press 33% 64.99 5985.58 92.10   658.827 MOG-21 12714 24/07/2023 EUR Reference IN30690 28/02/2023 24/07/2023 4010.34