Marketing the arts: breaking boundaries /
By Kerrigan, Finola
Marketing the arts: breaking boundaries / Finola Kerrigan & Chloe Preece - 2nd ed. - New York : Routledge, 2023. - xii; 313p.
Introduction: Marketing the Arts- Breaking Boundaries
Finola Kerrigan and Chloe Preece
Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media
Francesca Sobande
Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry
Nnamdi Madichie
Chapter 3: Marketing Nigerian Films
Ezinne Michaelia Ezepue
Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy
Seio Nakajima
Chapter 5: Researching artistic production: The material turn in arts marketing research
Hannah Borgblad
Chapter 6: The Marketing of the Arts in the Age of Curatorial Production
Matthew Waters
Chapter 7: Music Streaming and Surveillance Capitalism
Gary Sinclair and Grace Fox
Chapter 8: Music festivals and the everyday nature of extraordinary experiences
Athanasia Daskalopoulou, Dr Alexandros Skandalis
Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre
Joanna Bucknell
Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa
Victoria Rodner
Chapter 11: Poetic orientation for creating and writing
Pilar Rojas-Gaviria
Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence
Benedetta Cappellini, Susana Campos and Vicki Harman
Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity
Dirk vom Lehn and Linh Dan Nguyen
Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives
Ai Ming Chow
Chapter 15: Marketing through Art – The Case of Braded Entertainment
Katharina Stolley and Samantha Glynne
Chapter 16: Virtual Reality, Film Marketing and Value
Stephanie Janes
Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
Stephen Brown
9780367898878
Marketing
658.8 / KER-23
Marketing the arts: breaking boundaries / Finola Kerrigan & Chloe Preece - 2nd ed. - New York : Routledge, 2023. - xii; 313p.
Introduction: Marketing the Arts- Breaking Boundaries
Finola Kerrigan and Chloe Preece
Chapter 1: Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media
Francesca Sobande
Chapter 2: Arts Marketing & Entrepreneurship – Insights from the Nigerian Music Industry
Nnamdi Madichie
Chapter 3: Marketing Nigerian Films
Ezinne Michaelia Ezepue
Chapter 4: Marketing art films in contemporary China: Between the rock of politics and the hard place of economy
Seio Nakajima
Chapter 5: Researching artistic production: The material turn in arts marketing research
Hannah Borgblad
Chapter 6: The Marketing of the Arts in the Age of Curatorial Production
Matthew Waters
Chapter 7: Music Streaming and Surveillance Capitalism
Gary Sinclair and Grace Fox
Chapter 8: Music festivals and the everyday nature of extraordinary experiences
Athanasia Daskalopoulou, Dr Alexandros Skandalis
Chapter 9: Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre
Joanna Bucknell
Chapter 10: Consuming Cuba through dance: an embodied ethnography of Salsa
Victoria Rodner
Chapter 11: Poetic orientation for creating and writing
Pilar Rojas-Gaviria
Chapter 12: Drawing with women: ethical considerations from an art-based project on domestic violence
Benedetta Cappellini, Susana Campos and Vicki Harman
Chapter 13: Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity
Dirk vom Lehn and Linh Dan Nguyen
Chapter 14: The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives
Ai Ming Chow
Chapter 15: Marketing through Art – The Case of Braded Entertainment
Katharina Stolley and Samantha Glynne
Chapter 16: Virtual Reality, Film Marketing and Value
Stephanie Janes
Chapter 17: For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
Stephen Brown
9780367898878
Marketing
658.8 / KER-23