Brand psychology : the art and science of building strong brands / Laura Busche.
Busche, Laura
Brand psychology : the art and science of building strong brands / Laura Busche. - New York, NY : Routledge, 2023. - xii, 384p.
Includes bibliographical references and index.
9781032373720
Branding (Marketing)--Psychological aspects.
Product management--Psychological aspects.
Brand name products.
658.8 / BUS-23
Brand psychology : the art and science of building strong brands / Laura Busche. - New York, NY : Routledge, 2023. - xii, 384p.
Includes bibliographical references and index.
9781032373720
Branding (Marketing)--Psychological aspects.
Product management--Psychological aspects.
Brand name products.
658.8 / BUS-23