Brand psychology : the art and science of building strong brands / Laura Busche. (Record no. 22322)

MARC details
000 -LEADER
fixed length control field 00665nam a22002057a 4500
005 - DATE & TIME
control field 20250428150249.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032373720
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8
Book Number BUS-23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Busche, Laura
245 ## - TITLE STATEMENT
Title Brand psychology : the art and science of building strong brands / Laura Busche.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2023.
300 ## - PHYSICAL DESCRIPTION
Pages xii, 384p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - Subject
Subject Branding (Marketing)--Psychological aspects.
650 ## - Subject
Subject Product management--Psychological aspects.
650 ## - Subject
Subject Brand name products.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/04/2025 Overseas Press 35%   658.8 BUS-23 13280 28/04/2025 Books 28/04/2025