Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier.

Mabillard, Vincent

Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier. - Abingdon, Oxon ; New York, NY : Routledge, 2024. - xv,335p.

Includes bibliographical references and index.

9781032260310


Branding (Marketing)
Place marketing.
Strategic planning.

658.8 / MAB-24