Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier. (Record no. 22331)

MARC details
000 -LEADER
fixed length control field 00779nam a22002297a 4500
005 - DATE & TIME
control field 20250428194430.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032260310
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8
Book Number MAB-24
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mabillard, Vincent
245 ## - TITLE STATEMENT
Title Place branding and public management : building effective strategies for marketing places / edited by Vincent Mabillard, Martial Pasquier and Renaud Vuignier.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Pages xv,335p.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - Subject
Subject Branding (Marketing)
650 ## - Subject
Subject Place marketing.
650 ## - Subject
Subject Strategic planning.
700 ## - Added Entry Personal Name
Added Entry Personal Name Pasquier, Martial
700 ## - Added Entry Personal Name
Added Entry Personal Name Vuignier, Renaud
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 28/04/2025 Overseas Press 35%   658.8 MAB-24 13277 28/04/2025 Books 28/04/2025