Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman.
Parsons, Elizabeth
Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman. - 3rd. ed. - Abingdon, Oxon ; New York, NY : Routledge, 2023. - 198p.
Includes bibliographical references and index.
9781032062006
Marketing.
Consumer behavior.
658.8342 / PAR-23
Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman. - 3rd. ed. - Abingdon, Oxon ; New York, NY : Routledge, 2023. - 198p.
Includes bibliographical references and index.
9781032062006
Marketing.
Consumer behavior.
658.8342 / PAR-23