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Strategic marketing planning : a step-by-step approach / Karel Jan Alsem.

Alsem, K. J.

Strategic marketing planning : a step-by-step approach / Karel Jan Alsem. - 2nd ed. - Abingdon, Oxon ; New York, NY : Routledge, 2024. - xvii,457p.

ISBN: 9781032463933

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / ALS-24

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