Strategic marketing planning : a step-by-step approach / Karel Jan Alsem. (Record no. 22429)

MARC details
000 -LEADER
fixed length control field 00516nam a22001817a 4500
005 - DATE & TIME
control field 20250513100828.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250513b |||||||| |||| 00| 0 eng d
020 ## - ISBN
International Standard Book Number 9781032463933
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.8
Book Number ALS-24
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alsem, K. J.
245 ## - TITLE STATEMENT
Title Strategic marketing planning : a step-by-step approach / Karel Jan Alsem.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York, NY :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2024.
300 ## - PHYSICAL DESCRIPTION
Pages xvii,457p.
650 ## - Subject
Subject Marketing--Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Department Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Vendor Name Discount Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
    Dewey Decimal Classification   Not for loan Reference Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 26/04/2025 Overseas Press 35%   658.8 ALS-24 13305 13/05/2025 Books 13/05/2025