Brand psychology (Record no. 17212)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00501nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230724s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780749471736 |
| Price | 24.99 |
| 040 ## - CATALOGING SOURCE | |
| -- | 15332 |
| Original cataloging agency | Indian Institute of Management Raipur |
| 041 ## - Language | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.827019 |
| Book Number | GAB-15 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gabay, Jonathan |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand psychology |
| 250 ## - EDITION STATEMENT | |
| Edition statement | e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | KoganPage |
| Date of publication, distribution, etc | 2015 |
| 650 ## - Subject | |
| Subject | Branding (Marketing) -- Psychological aspects; Brand name products -- Psychological aspects; Customer loyalty. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Management Raipur | Indian Institute of Management Raipur | 28/10/2015 | 24.99 | 658.827019 GAB-15 | 8329 | 24/07/2023 | Books | 24/07/2023 |