International marketing and the country of origin effect : (Record no. 17871)

MARC details
000 -LEADER
fixed length control field 00835nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9781781955604
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 658.840945
Book Number BER-12
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bertoli, Giuseppe, ed.
245 #0 - TITLE STATEMENT
Title International marketing and the country of origin effect :
Sub Title The Global Impact of 'made in Italy'
Statement of responsibility Giuseppe Bertoli, ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2012
Place of publication, distribution, etc England :
Name of publisher, distributor, etc Edward Elgar,
300 ## - PHYSICAL DESCRIPTION
Pages 202p.
500 ## - GENERAL NOTE
General note The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant. The book helps to push the 'made-in' research agenda forward at the same time as it provides practitioners with new ideas that they can apply to their brands.
650 ## - Subject
Subject Management
-- Marketing
700 ## - Added Entry Personal Name
Added Entry Personal Name Resciniti, Riccardo, ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 14/03/2016 75.00   658.840945 BER-12 9000 24/07/2023 Books 24/07/2023