International marketing and the country of origin effect : The Global Impact of 'made in Italy' Giuseppe Bertoli, ed.

By:

Bertoli, Giuseppe, ed

Contributor(s):

Resciniti, Riccardo, ed

Material type: Text

TextPublication details: 2012 England : Edward Elgar,Description: 202pISBN:

9781781955604

Subject(s):

Management Marketing

DDC classification:

658.840945 BER-12

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.840945 BER-12 (Browse shelf(Opens below))	Not for loan		9000

The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant. The book helps to push the 'made-in' research agenda forward at the same time as it provides practitioners with new ideas that they can apply to their brands.

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