Advertising in new formats and media : current research and implications for marketers / edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium. (Record no. 19446)

MARC details
000 -LEADER
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005 - DATE & TIME
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - ISBN
International Standard Book Number 9781785603136
Price 72.95
040 ## - CATALOGING SOURCE
Original cataloging agency Indian Institute of Management Raipur
082 ## - DDC NUMBER
Classification number 659.1
Book Number PEL-16
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick De, Ed.
245 #0 - TITLE STATEMENT
Title Advertising in new formats and media : current research and implications for marketers / edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Bingley, UK : Emerald Group Publishing Limited, 2016.
300 ## - PHYSICAL DESCRIPTION
Pages xviii, 412 pages : illustrations ; 24 cm
650 ## - Subject
Subject Advertising--Technological innovations.
700 ## - Added Entry Personal Name
Added Entry Personal Name Pelsmacker, Patrick de, 1957- editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Shelving location Date acquired Cost, normal purchase price Koha issues (times borrowed) Koha full call number Accession No. Koha date last seen Koha item type Price effective from
      Not for loan Indian Institute of Management Raipur Indian Institute of Management Raipur Reference 05/09/2017 72.95   659.1 PEL-16 10744 24/07/2023 Books 24/07/2023