Advertising in new formats and media : current research and implications for marketers / edited by Patrick De Pelsmacker, University of Antwerp, Antwerp, Belgium.

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TextPublication details: Bingley, UK : Emerald Group Publishing Limited, 2016.Edition: 1st edDescription: xviii, 412 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	659.1 PEL-16 (Browse shelf(Opens below))	Not for loan		10744

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