Customer-centric marketing strategies: tools for building or

By:

Kaufmann, Hans Ruediger

Contributor(s):

Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni

Material type: Text

TextLanguage: English Publication details: 2013Edition: e1ISBN:

9781466625242

DDC classification:

658.802 KAU-13

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.802 KAU-13 (Browse shelf(Opens below))	Not for loan		8358

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Previous	658.802 COP-14 Marketing communications management: analysis, planning, imp	658.802 EAG-15 Marketing communications	658.802 HIL-13 Marketing strategy	658.802 KAU-13 Customer-centric marketing strategies: tools for building or	658.802 KIT-15 Integrated communications in the postmodern era	658.802 KOL-16 Marketing strategy for the creative and cultural industries / Bonita M. Kolb.	658.802 MCD-16 Marketing plans: how to prepare them, how to profit from the	Next

This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance.

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