Business-to-business: a global network perspective
Material type:
TextLanguage: English Publication details: 2014Edition: e1ISBN: - 9780415740876
- 658.804 GLO-14
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Indian Institute of Management Raipur Reference | 658.804 GLO-14 (Browse shelf(Opens below)) | Not for loan | 8930 |
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| 658.802 SOR-12 Marketing planning: where strategy meets action | 658.80202 CHR-14 Handbook of research on effective marketing in contemporary | 658.802463 LIN-10 Market orientation | 658.804 GLO-14 Business-to-business: a global network perspective | 658.804 HIN-17 Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers / edited by Andreas Hinterhuber and Todd C. Snelgrove. | 658.804 ZIM-13 Business to business marketing management | 658.8040202 LIL-12 Handbook on business-to-business marketing |
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks.
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