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Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers / edited by Andreas Hinterhuber and Todd C. Snelgrove.
Material type:
TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2017.Description: xvii, 224 pages : illustrations ; 24 cmISBN: - 9781138101623
- 658.804 HIN-17
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Raipur Reference | 658.804 HIN-17 (Browse shelf(Opens below)) | Not for loan | 10672 |
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| 658.80202 CHR-14 Handbook of research on effective marketing in contemporary | 658.802463 LIN-10 Market orientation | 658.804 GLO-14 Business-to-business: a global network perspective | 658.804 HIN-17 Value first then price : quantifying value in business-to-business markets from the perspective of both buyers and sellers / edited by Andreas Hinterhuber and Todd C. Snelgrove. | 658.804 ZIM-13 Business to business marketing management | 658.8040202 LIL-12 Handbook on business-to-business marketing | 658.81 CUE-16 Sales management : strategy, process and practice. |
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