Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.

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TextPublication details: New York : Routledge, 2010.ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.802 NEV-10 (Browse shelf(Opens below))	Available		10712

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Previous	658.802 MOS-16 Global marketing strategies for the promotion of luxury good	658.802 MUL-13 Marketing management: a strategic decision-making approach	658.802 NAG-09 Strategic marketing	658.802 NEV-10 Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.	658.802 OSW-12 Marketing semiotics: signs strategies and brand value	658.802 PAL-07 The manager's guide to competitive marketing strategies	658.802 PAL-17 Marketing strategy: based on first principles and data analytics	Next

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