How brands become icons: the principles of cultural branding

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TextLanguage: English Publication details: Boston 2004ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.827 HOL-04 (Browse shelf(Opens below))	Available		11170

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Previous	658.827 HAN-22 Brand management in a co-creation perspective: communication as constitutive of brands	658.827 HED-16 Brand management: research, theory and practice	658.827 HOG-16 Fascinate: how to make your brand impossible to resist	658.827 HOL-04 How brands become icons: the principles of cultural branding	658.827 HOR-16 Brands with a conscience : how to build a successful and responsible brand	658.827 IND-08 Beyond branding: how the new values of transparency and inte	658.827 IND-17 Branding inside out: internal branding in theory and practic	Next

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