Cross-cultural consumer behavior / Katja Gelbrich, Stefan W. Müller & Stanford A. Westjohn.

By:

Gelbrich, Katja

Contributor(s):

Material type: Text

TextPublication details: UK: Edward Elgar Publishing, 2023Description: ix,510pISBN:

9781803923185

Subject(s):

Consumer Behavior

DDC classification:

658.8342 GEL-23

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	Reference	658.8342 GEL-23 (Browse shelf(Opens below))	Not for loan		13052

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Previous	658.83 BEL-24 Handbook of Qualitative Research Methods in Marketing /	658.83 CHA-23 Quantitative User Experience Research : Informing products decision by understanding users at scale	658.83 GBA-24 Consumer behaviour and digital transformation / Ayantunji Gbadamosi.	658.8342 GEL-23 Cross-cultural consumer behavior / Katja Gelbrich, Stefan W. Müller & Stanford A. Westjohn.	658.8342 MAL-24 Vulnerable Consumer: Beyond the Poor and the Elderly /	658.8342 PAR-23 Contemporary issues in marketing and consumer behaviour / Elizabeth Parons, Paule Maclaran, Andreas Chatzidakis, Rachel Ashman.	659.1 OGI-83 Ogilvy on advertising / David Ogilvy.	Next

Contents: PART I CONCEPTS AND MODELS OF CROSS-CULTURAL CONSUMER RESEARCH 1. From economic man to cultural man: an introduction 2. Basics of consumer behavior 3. Models of consumer behavior 4. Universalism/relativism debate 5. Global trends in consumer behavior PART II MAIN FEATURES OF CROSS-CULTURAL RESEARCH 6. Understanding of terms 7. Layered models 8. Theories and operationalizations 9. Problems and weaknesses of cross-cultural research PART III BASICS OF CONSUMER BEHAVIOR 10. Perception 11. Thinking and information processing 12. Attitudes 13. Motivation 14. Emotions 15. Personality 16. Behavior and prediction of behavior PART IV CONSUMER BEHAVIOR IN CROSS-CULTURAL COMPARISON 17. Information search 18. Criteria for purchase decisions 19. Attitudes 20. Price perception and willingness to pay 21. Choice of shopping locations and sales channels 22. Purchase intention and purchase decision 23. Post-purchase behavior 24. Regret: cognitions and emotions after the purchase References Index

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