Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay.

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TextPublication details: London ; New York : : Routledge Taylor & Francis Group, 2025.Description: xiv, 438 pages: color illustrations ; 24 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	Reference	658.8 GAB-25 (Browse shelf(Opens below))	Not for loan		13276

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Previous	658.72 MAN-23 Procurement analytics: data-driven decision-making in procurement and supply management /	658.8 ALS-24 Strategic marketing planning : a step-by-step approach / Karel Jan Alsem.	658.8 BUS-23 Brand psychology : the art and science of building strong brands / Laura Busche.	658.8 GAB-25 Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay.	658.8 HEI-25 Digital and social media marketing : a results-driven approach /	658.8 KER-23 Marketing the arts: breaking boundaries /	658.8 LGL-24 Routledge Companion to Corporate Branding /	Next

Includes bibliographical references and index.

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