Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig.

By:

Zweig, Jason

Material type: Text

TextPublication details: New York, Simon & Schuster Paperbacks, 2007.Description: 340p., 8 unnumbered pages of plates : color illustrations ; 24 cmISBN:

9780743276696

Subject(s):

DDC classification:

332.6019 ZWE-07

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	332.6019 ZWE-07 (Browse shelf(Opens below))	Available		13400

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Summary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes

Contents:
Neuroeconomics
"Thinking" vs. "feeling"
Greed
Prediction
Confidence
Risk
Fear
Surprise
Regret
Happiness

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