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21.
Internet retailing and future perspectives / Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach. by
Material type: Text Text
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.872 PAN-17.

22.
Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. by
Edition: 5th ed
Material type: Text Text
Publication details: London ; New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.872 CHA-17.

23.
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Material type: Text Text
Publication details: London ; New York : Kogan Page, 2017.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 ROW-17.

24.
Tactical SEO : the theory and practice of search marketing / Lee Wilson. by
Material type: Text Text
Publication details: London: Kogan Page, 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 WIL-16.

25.
Content, the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski. by
Edition: 1st Edition.
Material type: Text Text
Publication details: New York : Kogan Page Ltd, 2017.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.802 LIE-17.

26.
E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it / Dan Croxen-John and Johann van Tonder. by
Material type: Text Text
Publication details: London, United Kingdom : Kogan Page, 2017.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 CRO-17.

27.
Social selling : techniques to influence buyers and changemakers / Tim Hughes and Matt Reynolds. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, 2016.
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.85 HUG-16.

28.
Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay. by
Material type: Text Text
Publication details: New York : Routledge, 2017.
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.872 RIS-18.

29.
Social media marketing: all-in-one by
Edition: e
Material type: Text Text
Language: English
Publication details: 2017
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 ZIM-17.

30.
Customer-centric marketing: supporting sustainability in the by
Material type: Text Text
Language: English
Publication details: London KoganPage 2015
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.812 RIC-15.

31.
Digital marketing strategy: an integrated approach to online by
Material type: Text Text
Language: English
Publication details: London KoganPage 2016
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 KIN-16.

32.
Digital marketing by
Material type: Text Text
Language: English
Publication details: New Jersey 2017
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 DEI-17.

33.
Digital marketing: communicating, selling and connecting by
Material type: Text Text
Language: English
Publication details: Cheltenham, UK 2018
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 HOF-18.

34.
Integrated marketing communication: advertising and promotion in a digital world by
Material type: Text Text
Publication details: NewYork Routledge 2018
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 659.144 JUS-18.

35.
Digital marketing: a practical approach by
Edition: 3rd
Material type: Text Text
Publication details: London Routledge 2018
Availability: Items available for loan: Indian Institute of Management Raipur (1)Call number: 658.872 CHA-18.

36.
Vulnerable Consumer: Beyond the Poor and the Elderly / Naresh K. Malhotra & Angela Y. Lee by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Emerald Publishing Limited, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8342 MAL-24.

37.
Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 HEI-25.

38.
Consumer behaviour and digital transformation / Ayantunji Gbadamosi. by Series: Business and digital transformation
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.83 GBA-24.

39.
Practical digital marketing and AI psychology : how to gain online consumer trust and sales using technologies and psychology / J. Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : : Routledge Taylor & Francis Group, 2025
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.8 GAB-25.

40.
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson. by Series: Routledge companions to business, management and accounting
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Routledge, an imprint of the Taylor & Francis Group, 2016
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.827 DAL-16.

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