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1.
Customer-centric marketing strategies: tools for building or
by
Kaufmann, Hans Ruediger
Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni
Edition:
e1
Material type:
Text
Language:
English
Publication details:
2013
Availability:
Items available for reference:
Indian Institute of Management Raipur: Not for loan
(1)
Call number:
658.802 KAU-13
.
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2.
Handbook of research on managing and influencing consumer behavior
by Hans Ruediger Kaufmann
by
Kaufmann, Hans Ruediger
Material type:
Text
Publication details:
Hershey :
IGI,
2015
Availability:
Items available for reference:
Indian Institute of Management Raipur: Not for loan
(1)
Call number:
658.83420202 KAU-15
.
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