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1.
Customer-centric marketing strategies: tools for building or by
Edition: e1
Material type: Text Text
Language: English
Publication details: 2013
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.802 KAU-13.

2.
Handbook of research on managing and influencing consumer behavior by Hans Ruediger Kaufmann by
Material type: Text Text
Publication details: Hershey : IGI, 2015
Availability: Items available for reference: Indian Institute of Management Raipur: Not for loan (1)Call number: 658.83420202 KAU-15.

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