Start-ups and the mobilization of social interactions

By:

Bares, Franck

Contributor(s):

Material type: Text

TextPublication details: Bingley : Emerald Publishing Limited , 2023. Description: ix ; 163pISBN:

9781804556092

Subject(s):

DDC classification:

658.11 BAR-23

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Indian Institute of Management Raipur	658.11 BAR-23 (Browse shelf(Opens below))	Available	1591.59		13234

Introduction
Chapter 1. Understanding Brand Communities
Chapter 2. Defending a Cause and Launching a Movement
Chapter 3. Recruiting Volunteers
Chapter 4. Encouraging interactions and sharing stories
Chapter 5. Developing Rituals
Chapter 6. Adding Linking Value to the Value Proposition
Chapter 7. Evolving from a Community Movement to an Entrepreneurial Project
Chapter 8. Community 1st – Start-Up 2nd
Chapter 9. Achieving a Different Kind of Entrepreneurship

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