Your money and your brain : how the new science of neuroeconomics can help make you rich / Jason Zweig.
Material type:
TextPublication details: New York, Simon & Schuster Paperbacks, 2007.Description: 340p., 8 unnumbered pages of plates : color illustrations ; 24 cmISBN: - 9780743276696
- 332.6019 ZWE-07
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Indian Institute of Management Raipur | 332.6019 ZWE-07 (Browse shelf(Opens below)) | Available | 13400 |
Summary:A senior "Money" magazine writer draws on up-to-date findings to reveal how money can have the same effect on the mind as sex and drugs, explaining how to use the emerging science of neuroeconomics to make profitable investment choices while avoiding key mistakes
Contents:
Neuroeconomics
"Thinking" vs. "feeling"
Greed
Prediction
Confidence
Risk
Fear
Surprise
Regret
Happiness
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