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How brands become icons: the principles of cultural branding

By: Material type: TextTextLanguage: English Publication details: Boston 2004ISBN:
  • 9781578517749
Subject(s): DDC classification:
  • 658.827 HOL-04
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Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur 658.827 HOL-04 (Browse shelf(Opens below)) Available 11170

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