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The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen

By: Material type: TextTextPublication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.Description: xiv, 138 pages : illustrations ; 23 cmISBN:
  • 9780230296831
DDC classification:
  • 658.8001 KIT-13
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference 658.8001 KIT-13 (Browse shelf(Opens below)) Not for loan 7031

Includes bibliographical references and index.

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