The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert.

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Material type: Text

TextPublication details: New York : Routledge, 2015Description: xviii, 221 pages : illustrations ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur	658.827 LEE-15 (Browse shelf(Opens below))	Available		9658

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