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Audio branding : using sound to build your brand / Laurence Minsky, Colleen Fahey.

By: Contributor(s): Material type: TextTextPublication details: New York : Kogan Page Ltd, 2017.Edition: 1st EditionDescription: xvii, 211 pages ; 24 cmISBN:
  • 9780749478575
Subject(s): DDC classification:
  • 658.827 MIN-17
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur 658.827 MIN-17 (Browse shelf(Opens below)) Available 10869

Contents
Foreword / by Philip Kotler -- Preface: why audio branding? -- Acknowledgements -- Wake up to the power of audio branding -- Audio branding in the digital age -- It's time we came to our sensory marketing -- Welcome to the world of audio branding -- The search for your sound -- What gets measured -- The audio-branding process -- How to launch your audio brand -- Maintaining and evolving your audio brand -- Music and sound design in environments -- Glossary -- Index.

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