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Brand psychology : the art and science of building strong brands / Laura Busche.

By: Material type: TextTextPublication details: New York, NY : Routledge, 2023.Description: xii, 384pISBN:
  • 9781032373720
Subject(s): DDC classification:
  • 658.8 BUS-23
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Indian Institute of Management Raipur Reference Reference 658.8 BUS-23 (Browse shelf(Opens below)) Not for loan 13280

Includes bibliographical references and index.

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