Marketing theory: foundations, controversy, strategy, resour
Hunt, Shelby D.
Marketing theory: foundations, controversy, strategy, resour - e1 - 2015
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
9780765623638 123
658.8 / HUN-15
Marketing theory: foundations, controversy, strategy, resour - e1 - 2015
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.
9780765623638 123
658.8 / HUN-15