Marketing theory: foundations, controversy, strategy, resour (Record no. 17338)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00637nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230724s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 9780765623638 |
| Price | 123 |
| 040 ## - CATALOGING SOURCE | |
| -- | 15889 |
| Original cataloging agency | Indian Institute of Management Raipur |
| 041 ## - Language | |
| -- | English |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 |
| Book Number | HUN-15 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hunt, Shelby D. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing theory: foundations, controversy, strategy, resour |
| 250 ## - EDITION STATEMENT | |
| Edition statement | e1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2015 |
| 500 ## - GENERAL NOTE | |
| General note | Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Cost, normal purchase price | Koha issues (times borrowed) | Koha full call number | Accession No. | Koha date last seen | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not for loan | Indian Institute of Management Raipur | Indian Institute of Management Raipur | Reference | 28/10/2015 | 123.00 | 658.8 HUN-15 | 8428 | 24/07/2023 | Books | 24/07/2023 |