Marketing theory: foundations, controversy, strategy, resour

By:

Hunt, Shelby D

Material type: Text

TextLanguage: English Publication details: 2015Edition: e1ISBN:

9780765623638

DDC classification:

658.8 HUN-15

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.8 HUN-15 (Browse shelf(Opens below))	Not for loan		8428

Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

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