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The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen
Material type:
TextPublication details: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.Description: xiv, 138 pages : illustrations ; 23 cmISBN: - 9780230296831
- 658.8001 KIT-13
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Indian Institute of Management Raipur Reference | 658.8001 KIT-13 (Browse shelf(Opens below)) | Not for loan | 7031 |
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| 658.8 WIR-12 Essentials of services marketing | 658.8 YOR-24 Abusive customer : breaking the silence around customers' aggressive behavior / | 658.8 ZAC-17 Video game marketing : a student textbook / Peter Zackariasson and Mikolaj Dymek. | 658.8001 KIT-13 The dominant influence of marketing in the 21st century : the marketing leviathan / edited by Philip J. Kitchen | 658.8001 SHE-88 Marketing theory: evolution and evaluation | 658.8001 TAD-14 Philosophy of marketing | 658.8001 TAD-14 Philosophy of marketing |
Includes bibliographical references and index.
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