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The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert.
Material type:
TextPublication details: New York : Routledge, 2015Description: xviii, 221 pages : illustrations ; 23 cmISBN: - 9780415749114
- 658.827 LEE-15
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Indian Institute of Management Raipur | 658.827 LEE-15 (Browse shelf(Opens below)) | Available | 9658 |
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| 658.827 KOS-20 Brand positioning: connecting marketing strategy and communications | 658.827 KOT-06 B2B brand management | 658.827 KUR-12 Amul India | 658.827 LEE-15 The strategy of global branding and brand equity / Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert. | 658.827 LEH-07 Branded entertainment: product placement and brand strategy | 658.827 LEP-02 Integrated branding | 658.827 LIN-10 The economy of brands |
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