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Brands and branding / Stephen Brown.
Material type:
TextPublication details: Los Angeles ; London : Sage, 2016.Description: xi, 282 pages ; 25 cmISBN: - 9781473919525
- 658.827 BRO-16
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Indian Institute of Management Raipur | 658.827 BRO-16 (Browse shelf(Opens below)) | Available | 10177 |
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| 658.827 BER-16 How cool brands stay hot : branding to generation Y and Z | 658.827 BHA-21 Pitch perfect: how to create a brand people cannot stop talking about | 658.827 BHA-21 Brandvantage: a 12-week master plan for brand leadership and beyond | 658.827 BRO-16 Brands and branding / Stephen Brown. | 658.827 BRY-16 The TV brand builders : how to win audiences and influence viewers / Andy Bryant, Charlie Mawer. | 658.827 CHE-09 Understanding brands | 658.827 �DAY-21 Right between the ears: how to use brain science to build epic brands |
Includes bibliographical references (pages 247-276) and index.
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