Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.

By:

Alon, Ilan

Contributor(s):

Material type: Text

TextPublication details: New York : Routledge/Taylor & Francis Group, 2017Edition: 2nd edDescription: xxvi, 699 pages : illustrations, maps ; 26 cmISBN:

9781138807884

Subject(s):

Export marketing- Management. ; International marketing

DDC classification:

658.84 ALO-17

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Indian Institute of Management Raipur Reference	658.84 ALO-17 (Browse shelf(Opens below))	Not for loan		10414

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Previous	658.8343 HES-13 Choice modelling: the state of the art and the state of prac	658.8343 JHA-14 Cases on consumer-centric marketing management	658.83430202 KAU-14 Handbook of research on consumerism in business and marketin	658.84 ALO-17 Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.	658.84 ALO-17 Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli.	658.84 BAA-13 International marketing	658.84 BON-11 International GAAP 2011	Next

Part 1. Global Marketing Environments -- part 2. Global Marketing Functions and Strategies -- part 3. The Four Ps of Global Marketing -- part 4. New Trends in Global Marketing.

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